Music Marketing

November 7, 2019

How to build your fanbase super fast

If you’re promoting your music you’re probably spending a lot of time and effort driving engagement on youtube, IG, spotify, radio, music blogs, playlists etc. But does it feel like an uphill battle? A constant struggle to get attention?

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Music Marketing

October 8, 2019

Despacito: The Marketing Strategy Secrets Behind Luis Fonsi's Global Hit

The incredible global success of 2017’s ‘Despacito’ by Luis Fonsi and Daddy Yankee has been an amazing phenomenon to behold… but was it a happy accident, or an extremely well executed strategic success?

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